Strata Research · investment analysis on iPhone

Plenty of information.
Still missing the investment case?

You’ve read the headlines, checked the company numbers and asked AI. But what do they add up to—and what would justify your next investment decision?

Start with a company or market. Strata Research gathers the evidence and develops it into a structured investment case.

10 free monthly credits · Standard and Strata Expert

Company research

From the business
to its value.

GrowthCash flowValuation
Macro research

From the outlook
to allocation.

EconomyScenariosExposures
Evidence. Assumptions. Risks.

Start with the question

You may be wondering…

Strata Research

Your question. The evidence connected. One research report.

01

Gather the pieces that matter.

See the evidence Strata brings to your question.

Company example · Microsoft
Company filings

Business economics & reported results

Management commentary

Growth drivers & execution

Market & peer data

Price, multiples & expectations

The question in this report

Can Microsoft turn AI and cloud demand into durable growth without losing the economics to reinvestment, margin pressure or execution risk?

Microsoft · Strata Expert · 16 June 2026 · Historical example

About this Microsoft example

Selected content from the Microsoft Expert report of 16 June 2026, condensed and represented for the website. These historical examples explain the research process; they are not current quotes or recommendations. Dates, source notes and recorded assumptions in the full report support later review.

Macro example · United States
Official economic data

Growth, inflation & employment

Policy evidence

Rates, liquidity & transmission

Market proxies

Credit, currencies & sectors

The question in this report

Can growth remain resilient while policy stays restrictive—and does market pricing already assume too much of the favourable outcome?

United States · Strata Expert · 14 August 2026 · Historical example

About this US example

Selected content from the US Expert report of 14 August 2026, condensed and represented for the website. These historical examples explain the research process; they are not current quotes or recommendations. Dates, source notes and recorded assumptions in the full report support later review.

02

Build the investment argument.

See what supports the case—and what still needs proof.

Company example · Microsoft
What supports the case

Cloud and AI demand, enterprise adoption and the scale of the software business.

What still needs proof

How adoption becomes paid usage, and whether growth can preserve margins after reinvestment.

Follow the business model, earnings and capital allocation into the valuation assumptions.

Macro example · United States
Base case · uneven expansion

Growth holds, but economic and market signals remain uneven.

Alternative · growth scare

Weakening employment, activity or credit could force a more defensive view.

See how policy and market expectations shape the alternative paths.

03

Make the implications explicit.

Examine the detailed valuation or allocation playbook in Expert research.

Company example · Microsoft

From operating assumptions to cash-flow value.

Inspect the forecast and compare its valuation with other perspectives.

What does discounted cash flow mean?

Discounted cash flow (DCF) estimates today’s value from the cash a business could generate in the future.

Revenue growth15.1% → 5.6%
Revenue growth forecastTen modelled periods from the Microsoft report, including transition periods eight to ten. 1: 15.1%; 2: 14.9%; 3: 13.7%; 4: 12.9%; 5: 12.3%; 6: 11.7%; 7: 11.1%; Bridge 8: 9.3%; Bridge 9: 7.4%; Bridge 10: 5.6%. These are forecasts, not historical results.
Period 1Transition 10
Free cash flow to the firm$116.6bn → $275.8bn
FCFF forecastTen modelled periods from the Microsoft report, including transition periods eight to ten. 1: $116.6bn; 2: $129.7bn; 3: $143.1bn; 4: $157.8bn; 5: $173.8bn; 6: $190.8bn; 7: $208.7bn; Bridge 8: $233.0bn; Bridge 9: $255.8bn; Bridge 10: $275.8bn. These are forecasts, not historical results.
Period 1Transition 10

Modelled cash after operating costs, tax and reinvestment, before payments to lenders and shareholders. The final three periods transition towards a mature growth rate.

Price at report date$392.51
DCF base-case value$473.38
Relative valuation corridor$279.74–568.73
Analyst consensus range$400.00–870.00
$200USD per share$900

A shared value scale makes disagreement visible. Analyst and peer ranges are reference points, not probability intervals.

Explore the assumptions and alternative cases
Selected Microsoft DCF assumptions
AssumptionReport base case
Growth15.1% → 5.6%
Operating margin40.2%
Reinvestment12.3%
Discount rate (WACC)9.0%
Long-run growth3.7%

WACC is the blended return required by the business’s lenders and shareholders. A higher discount rate reduces today’s value of future cash flows.

Microsoft scenario values
CaseModelled valueWeight
Bull$527.3015%
Base$473.3860%
Bear$428.0625%

The full report adds sensitivity analysis, peer multiples and analyst actions. Scenario weights express the model’s assumptions.

Microsoft · Strata Expert · 16 June 2026 · Historical example

Macro example · United States

From economic scenarios to allocation choices.

Connect each allocation stance with its reasoning, a hedge and evidence that could change the view.

Selected US Expert allocation playbook, paraphrased from the report
Asset groupReport stanceWhat to watch
RatesCautious on long-duration exposureReal yields and policy expectations
CreditConstructive on higher-beta creditWhether spreads remain contained
CurrenciesNeutral stanceRenewed dollar pressure
CommoditiesLess need for inflation hedgesOil and inflation tail risks
EquitiesConstructive, with selective leadershipGrowth breadth and balance-sheet resilience
If growth holds

Selective risk exposure with a quality bias.

If growth deteriorates

More defensives and resilient balance sheets; less cyclical and lower-quality credit exposure.

Explore allocation, hedges and the portfolio response

Asset allocation means how investments are spread across different asset groups.

The historical report’s growth-scare scenario favours defensive exposure and resilient balance sheets. Its reacceleration scenario allows more cyclical and credit risk. A hedge is an exposure intended to offset a particular risk.

Country comparisons and sector positioning add another layer: where the theme may be better expressed, and which sectors could benefit or remain vulnerable.

United States · Strata Expert · 14 August 2026 · Historical example

04

Ask what would change the view.

Know which evidence to look for next.

Company example · Microsoft
AI adoptionPaid usageMargins & cash flow

Strong demand is only part of the case.

The Microsoft report asks whether monetisation keeps pace with spending, and whether execution, cybersecurity or regulatory problems change the economics.

A useful next question: what evidence in the next results would strengthen or weaken the cash-flow assumptions?

Macro example · United States
EmploymentCredit conditionsPortfolio stance

Know what would challenge the base case.

The US report watches labour deterioration, widening credit spreads and renewed inflation pressure. These observations connect back to the scenario and allocation response.

A useful next question: when would selective risk exposure need to become a more defensive stance?

The discipline behind the answer

A clear argument is a start.
You also need to trust what supports it.

An invented fact can distort the argument. A weak assumption can change the conclusion. Strata puts checks between evidence, reasoning and the final report.

Evidence from the Microsoft example

Adoption is visible.
Monetisation still needs proof.

The report recognises AI adoption while keeping paid-seat conversion and pricing power as unresolved questions. A promising story does not automatically become a proven assumption.

How the safeguards address AI hallucinations

AI hallucinations are plausible-sounding invented information. In Expert equity research, valuation calculations follow model rules rather than being freely recalculated by the final writing stage. Rule-based checks control whether retrieved evidence can influence valuation. Weak or unverified external material can remain a qualified watch item, but cannot be promoted into valuation-moving evidence. Source references and recorded assumptions support later scrutiny; these safeguards reduce risk without making every output infallible.

The pieces become a research argument

Not another AI chat.
A complete investment case.

Your evidence, valuation, scenarios and risks belong together. With Strata, you can examine the complete argument, discuss it and return to it without piecing together scattered conversations.

Keep the original view, generate a later report and compare how the reasoning changes.

Strata Expert · Equity

Microsoft

AI and cloud demand support the case. Monetisation, reinvestment and execution shape the conviction.

01
Investment viewWhat is the argument?
02
Evidence & assumptionsWhat supports it?
03
ValuationWhat does it imply?
04
Scenarios & risksWhat could change it?

Historical example · Condensed report content

Research you can bring to the table

Bring your research
into the discussion.

Circulate the analysis before an investment-club meeting, examine assumptions together, or bring selected pages into a presentation.

Scroll across to explore the three pages.

STRATA EQUITY Microsoft

Investment view

The business case.
The questions that matter.

AI and cloud demand support the argument. Monetisation, reinvestment and execution shape how much conviction it deserves.

Core questionCan growth become durable cash generation?

Discussion agenda

  • Growth and paid adoption
  • Margins after reinvestment
  • Evidence that would change the case
Report excerpt · 16 June 2026
STRATA EQUITY Valuation

Competing reference points

See the range.
Examine the assumptions.

Price at report date$392.51
DCF base-case value$473.38
Relative valuation corridor$279.74–568.73
Analyst consensus range$400.00–870.00
$200USD per share$900

A shared value scale makes disagreement visible. Analyst and peer ranges are reference points, not probability intervals.

Selected valuation anchors · USD per share
STRATA EQUITY Cash-flow model

The path behind the value

Follow the cash flow.

Revenue growth15.1% → 5.6%
Revenue growth forecastTen modelled periods from the Microsoft report, including transition periods eight to ten. 1: 15.1%; 2: 14.9%; 3: 13.7%; 4: 12.9%; 5: 12.3%; 6: 11.7%; 7: 11.1%; Bridge 8: 9.3%; Bridge 9: 7.4%; Bridge 10: 5.6%. These are forecasts, not historical results.
Period 1Transition 10
Free cash flow to the firm$116.6bn → $275.8bn
FCFF forecastTen modelled periods from the Microsoft report, including transition periods eight to ten. 1: $116.6bn; 2: $129.7bn; 3: $143.1bn; 4: $157.8bn; 5: $173.8bn; 6: $190.8bn; 7: $208.7bn; Bridge 8: $233.0bn; Bridge 9: $255.8bn; Bridge 10: $275.8bn. These are forecasts, not historical results.
Period 1Transition 10

Modelled cash after operating costs, tax and reinvestment, before payments to lenders and shareholders. The final three periods transition towards a mature growth rate.

Forecasts from the same historical report

Website-native reconstructions inspired by the app’s PDF layouts, using the same Microsoft report selected above. Text is condensed for display; the exported report contains the fuller analysis and source notes.

A shared documentDecision summaries, analytical charts and tables.

A traceable argumentDates, source context and assumptions for review.

A consistent formatNative PDF export carries the structured report beyond the app.

Your first research question

Start with a company
or market you already follow.

  1. Choose your subject

    Select a company or one of the supported macro regions.

  2. Choose your depth

    Use Standard for a shorter report or Expert for deeper analysis.

  3. Examine the argument

    Read the evidence, inspect the assumptions and identify what matters next.

Standard

A focused first view.

A shorter report covering the central view, evidence and risks.

1 credit per report

Strata Expert

Follow the analysis further.

In-depth company analysis and detailed valuation, or macro scenarios with an allocation playbook.

2 credits for macro · 3 for equity

Free accounts receive 10 credits each month. You can try Expert with free credits. Pro and optional credit packs support more frequent research.

Explore plans and credits

Detailed valuation depends on the company model; macro depth depends on available evidence. Monthly free credits expire at the start of the next UTC calendar month.

Learn the method

Understand the finance
behind the report.

Strata’s finance education centre explains the concepts through worked examples and questions that test your understanding.

Before you begin

A few practical questions.

Which markets can I research?

Macro research covers the US, eurozone, UK, Japan, China and Canada. Company research starts with a ticker or company search; available data and valuation depth vary by company.

Do I need a subscription to try Expert?

No. Free accounts receive 10 monthly credits, and Expert is available when you have enough credits. Standard uses 1 credit, Expert macro 2 and Expert equity 3.

Do I need to create an account?

Yes. Sign-in connects your research reports, history and credits to your workspace.

Are reports generated instantly?

Report generation collects evidence and assembles the analysis, so it takes time. The app shows progress while the report is being prepared.

Can I share a report?

Yes. Export a PDF or Markdown report for your own review and discussion. PDF export includes the report’s analytical content and source context.

Does Strata make decisions for me?

Strata supports investment research and education. It helps you examine an investment argument; it does not provide personalised investment advice.

Strata Research

Bring a question.
Build an informed view.

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